You've built the business. We help you see what it could become.

SellSquared brings together Peter Turley and PJ Timmins.

Two business owners with different experience and yet a shared ambition: to help you build a business that rewards you properly and gives you better choices for the future.

We know the responsibility that comes with ownership. The decisions, the demands and the curious arrangement whereby everyone gets paid before you find out whether you do.

We also know how much can change when you find the right opportunity and get the business working towards it.

Who you'll work with

Peter Turley

Find the opportunity. Give buyers a reason to want you.

Peter gets into a business and asks the questions that can change its direction.

Where is the real money in your industry? Who has the most to gain from what you could do? What would make them seek you out and choose you over everyone else?

Then he works with you to build around the answers.

His experience comes from building and running businesses himself. He grew his manufacturing business from four people to more than 45, with factory output reaching 30,000 units a week, and won the National Enterprise Award for Innovation in 2002.

His work has included clients such as Microsoft, BT, GRENKE, Motorola, BMW and MINI.

As a sales and positioning strategist, speaker and hands-on collaborator, Peter helps owners turn their expertise into something buyers understand, want and value.

That means developing the offer, strengthening the delivery and creating the words, materials and conversations that help sell it.

The ambition is simple: make it easier for great customers to find you, choose you and pay you properly.

PJ Timmins

Bring the ambition into the running of the business.

PJ brings the perspective of a Chartered Accountant, a former CEO of Clerys and a former President of Dublin Chamber. He brought The Alternative Board to Ireland in 2013, founded The Business Owners Guild and chairs HR Duo.

His experience connects the commercial ambition with the financial and organisational realities of making it happen.

An opportunity needs more than an enthusiastic owner. It needs sound decisions, capable management and a business equipped to deliver.

PJ helps owners examine what their next move will require and what needs to be strengthened to support it.

Because a business should be able to carry its owner's ambition, rather than rely on its owner to carry everything.

Fresh eyes. Experienced hands.

Peter and PJ approach your business from different angles.

What would make customers want you more? What would make the business more profitable? What needs to work better? What would give a future buyer confidence?

Those questions belong in the same conversation.

A compelling offer needs a business behind it that can deliver. A well-run business needs customers who recognise its value and pay enough to make the effort worthwhile.

SellSquared brings those two sides together.

For owners who still want more.

You've achieved something. You know what it took.

You may also know that the business could become more than it is today.

Perhaps you want better customers and stronger margins. Perhaps you want a team that can take more responsibility. Perhaps you want to grow through acquisition or prepare for an eventual sale.

You're willing to examine what needs to change and do something about it.

That's the sort of owner we want to work with.

Tell us what you've built and what you want next.

Talk to Peter in confidence

Not ready to talk? Take the Business Value Score