The 5 Ds that decide for you
- Death
- Disability
- Divorce
- Distress
- Disagreement
Unplanned exits are rushed, and rushed exits are cheap.
For ambitious business owners
You've built something valuable. Are you getting properly rewarded for it?
SellSquared helps business owners raise the value of their business, so you can grow, buy or sell on your terms.
Better customers. Bigger opportunities. More value.
Led by Peter Turley, exit and differentiation coach, with co-founder PJ Timmins: Chartered Accountant, former CEO of Clerys, former President of Dublin Chamber.
Being good should pay better than this.
You've put years into your business. Built the expertise. Delivered for customers. Solved problems nobody puts in the brochure.
Yet businesses you wouldn't consider better than yours are winning customers you'd love to have, at prices you'd love to charge.
When customers can't see a compelling reason to choose you, they compare you on whatever they can. Usually price.
Your expertise becomes "much the same as the other crowd, but a bit dearer".
That is an expensive misunderstanding.
SellSquared helps you find where the real money is in your industry, build your strongest offer around it, and make it clear to the right buyers why they should choose you. So more of the value you create ends up where it belongs: in your bank account.
Same profit. Different price.
Buyers pay for profit, then adjust for risk. Take a business making €750,000 a year. Valued at 4 times profit, it's worth €3 million.
If it runs without the owner and more of its revenue is recurring, a buyer might pay 5 times: €3.75 million. Same profit, €750,000 more.
Clear positioning. Reliable delivery. Predictable revenue. Less dependence on you.
Illustrative example only. Every business and every buyer is different. Not a valuation.
4× = €3.0m
5× = €3.75m
Preparation creates choice.
The 5 Ds you build instead
Direction
A clear strategy and a team pulling the same way.
Dependence removed
The business runs well without you in the room.
Durability
Resilient revenue, healthy margins, clean accounts.
Development
Value that grows, year after year.
Destiny
You choose the future you want, and the route to it.
You decide when, how and to whom.
Turn ambition into commercial value.
Promise
Give the customers you want something worth choosing.
Delivery
Make choosing you a very good decision.
Message
Make your value easy to understand.
How sellable is your business today?
Fifteen questions. Five minutes. Free, with no email needed to see your result.
An indicative readiness assessment, not a valuation.
Who you'll work with
Peter Turley
Exit and differentiation coach, co-founder of SellSquared.
Why would a buyer pay more for your business than the one down the road?
You don't need a perfectly written brief. Tell us what you've built and what you'd love it to become.